Ideas, insights, and resources

Our portal of insights and resources is full of useful tips, videos, and links to resources that we think you’ll find useful in your pursuit of excellent research communication.

The right title for your audience

The right title for your audience

“Little Mermaid’s umbrella turns up in the Andamans”. What does this title say to you? If you saw it turning up in your local paper, accompanied by a photo of an interesting plant, would you want to click and read more? For us, this title made us think “Ooh, the...

Know your audience

Know your audience

When I ask scientists, researchers and academics WHO they want to reach, one phrase comes up time and time again: the “general public”. But who is this mysterious “general” public? Does a stockbroker have the same values and priorities as a social worker? A...

#Watch – Alan Alda On Why Communication Is So Important To Science

#Watch – Alan Alda On Why Communication Is So Important To Science

The unforgettable Alan Alda chats to Stephen Colbert on The Late Show about why it is so important for researchers and scientists to communicate their science clearly. Our favourite quote (paraphrased) is: “Communication is important in all aspects of relating. In fact, we had an FBI hostage negotiator on one of our podcasts who told us that the skills he uses to negotiate with hostages can be very useful in a marriage…”

Recommended resources

Book of the month

We love this because it’s a great resource for scientists and researchers who want to learn how to tell stories with data, not simply throw a few graphs at people and expect them to work it out for themselves!

Podcast of the month

We love this because funding is crucial for researchers. Prof. Roger Barker gives an honest account of his experience and his current perspective, facilitated expertly by the insightful Dr. Sandrine Soubes.

Resource of the month

We love this because being able to frame conversations in a way that makes them meaningful for the people we want to reach is an essential skill that can be learned and fine-tuned over time.