Media Skills Training for Scientists & Researchers
Engaging effectively with journalists and the media
Working with the media creates valuable exposure for researchers, their work, and their institutions. But without understanding how journalists work and what makes a story, researchers risk being misunderstood, misquoted, or misrepresented. These are outcomes neither scientists nor journalists want.
Our media skills training helps researchers understand what journalists need, deliver messages clearly, and work confidently with the media. We tailor training to your group’s needs and work with media professionals and specialist associates when required.
Media skills training and programmes
→ Flexible formats tailored to your needs and the needs of your group
We offer media skills training as half-day and full-day programmes, as well as 1-on-1 coaching for individuals and small groups preparing for specific media opportunities.
Our media training is tailored to the needs of your group and can include:
- How the media works: what journalists are looking for and why
- Finding the story in your research: aligning what you want to communicate with what media outlets want to publish or broadcast
- Message development: creating clear, quotable soundbites and key messages
- Interview techniques: handling different interview formats (radio, TV, print, online)
- Staying on message: maintaining control of your narrative
- Handling difficult questions: responding to challenging or unexpected questions confidently
- Online and social media: engaging with journalists and audiences through digital channels
- Media strategy: developing a communication plan for media engagement
- Practical interview practice: hands-on rehearsal with feedback
Delivery formats:
- Half-day workshop: foundations for groups
- Full-day intensive: comprehensive training with extensive practice (typically for small groups of 4-6)
- 1-on-1 coaching: personalised preparation for specific media opportunities
Note: We work with media professionals and journalists to deliver specialist training and coaching when required.
Delivery options
In-person (preferred for interview practice):
Available across Europe (if we can get there by public transport, we’re happy to travel!)
Online:
Available for foundations and some formats, though in-person is preferred for interview practice.
Perfect for:
- Researchers preparing for media interviews or press conferences
- Scientists promoting major publications or research findings
- Institutions building media engagement capacity
- PhD students and postdocs learning to communicate with public audiences
- Research teams working on high-profile or controversial topics
- Anyone needing to increase research visibility through media channels
Other training topics
Not sure which format or topic you need? Browse our complete catalogue of communication training, organised by category.
Ready to plan media skills training?
Media training is highly tailored to individual needs and contexts. Get in touch to tell us what you’re looking for, and we’ll provide a custom quote and format recommendations.
Tell us a bit about what you need (purpose, number of participants, when, where, and anything else that might be useful), and we’ll respond with ideas and pricing.
Alternatively, book a call, and we can talk through your ideas together.
