Know your audience

Know your audience

When I ask scientists, researchers and academics WHO they want to reach, one phrase comes up time and time again: the “general public”. But who is this mysterious “general” public? Does a stockbroker have the same values and priorities as a social worker? A...
#Watch – Alan Alda On Why Communication Is So Important To Science

#Watch – Alan Alda On Why Communication Is So Important To Science

The unforgettable Alan Alda chats to Stephen Colbert on The Late Show about why it is so important for researchers and scientists to communicate their science clearly. Our favourite quote (paraphrased) is: “Communication is important in all aspects of relating. In fact, we had an FBI hostage negotiator on one of our podcasts who told us that the skills he uses to negotiate with hostages can be very useful in a marriage…”