Why metaphors matter in science communication

Metaphors are not just storytelling “extras.”

Metaphors are not just storytelling “extras.” Today, some thoughts and tips on using metaphors in science communication. This is the first of a mini-series on metaphors in science and science communication, because there’s a lot to say, and think about, when it comes to using metaphors.

Sources mentioned:

Spurkland, A. Have a cake and eat it too: the importance of metaphors in research communication. Nat Rev Immunol 24, 695–696 (2024). https://doi.org/10.1038/s41577-024-01085-7

SciComm Bites Podcast with Suzanne Whitby

How to write an eye-catching title for your scientific poster that will attract visitors

Poster sessions are a great way to learn about new and innovative research at a glance. They’re also a great way for scientists and researchers to share their perspective on their work. The thing is that poster sessions usually involve many, many posters. With that in mind, how can you design your poster in a way that grabs attention and attracts visitors?

Navigating Media Interviews as a Scientist or Researcher

Being able to plan for and participate in a media interview is great for you and great for your research. This thing is that there are all these nightmare stories about how facts are misrepresented, which neither you nor journalists want. Let’s explore how to avoid this, and make your next media interview successful and accurate.