Worth a read: Metaphors and Analogies in Sciences and Humanities
A dense but fascinating read on how we use metaphor to think, frame, and explain complex ideas in science and beyond.
Useful for you if:
- you’re interested in the power and risk of metaphor in science communication
- you teach, train, or coach scientists to speak to diverse audiences
- you want to think more deeply about how language shapes understanding
Editors: Shyam Wuppuluri, A.C. Grayling
Link: https://link.springer.com/book/10.1007/978-3-030-90688-7
Tags: #storytelling #metaphors #sciencecommunication #researchcommunication #communication #scicomm
📌 Saved in our #scicommsuccessreads collection.
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If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
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