Worth a read: Why Humour Boosts Science Communication

This open-access article explores how humour can enhance learning, engagement, and message retention in science communication.

Useful for you if:

• you’ve wondered whether humour belongs in research outreach
• you want to design talks or content that connect with public audiences
• you’re working with researchers hesitant to “loosen up”

Authors: Lucy Avraamidou, Sibel Erduran

Published in: Public Understanding of Science, 2025

Full article: https://phys.org/news/2025-03-humor-science-communication-effective.pdf

Tags: #humour #sciencecommunication #researchcommunication #communication #scicomm #scicommlibrary

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